LevText 5: Social networks

Business applications
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small

businesses looking to expand their contact base. These networks often act as a customer relationship

management tool for companies selling products and services. Companies can also use social 

networks for advertising in the form of banners and text ads. Since businesses 

operate globally, social networks can make it easier to keep in touch with contacts around 

the world.

 

Medical applications
Social networks are beginning to be adopted by healthcare professionals as a means to 

manage institutional knowledge, disseminate peer to peer knowledge and to highlight 

individual physicians and institutions. The advantage of using a dedicated medical social 

networking site is that all the members are screened against the state licensing board

list of practitioners. The role of social networks is especially of interest to pharmaceutical 

companies who spend approximately "32 percent of their marketing dollars" attempting 

to influence the opinion leaders of social networks.

 

Languages, nationalities and academia
Various social networking sites have sprung up catering to different languages and 

countries. The popular site Facebook has been cloned for various countries and languages

and some specializing in connecting students and faculty.

 

Social networks for social good
Several websites are beginning to tap into the power of the social networking model for 

social good. Such models may be highly successful for connecting otherwise fragmented 

industries and small organizations without the resources to reach a broader audience with

interested and passionate users. Users benefit by interacting with a like-minded

community and finding a channel for their energy and giving.

 

Business model
Few social networks currently charge money for membership. In part, this may be because

social networking is a relatively new service, and the value of using them has not been firmly

established in customers' minds. Companies such as MySpace and Facebook sell online 

advertising on their site. Hence, they are seeking large memberships, and charging for 

membership would be counter productive. Some believe that the deeper information that 

the sites have on each user will allow much better targeted advertising than any other site can 

currently provide. Sites are also seeking other ways to make money, such as by creating

an online marketplace or by selling professional information and social connections to businesses.

 

Privacy issues
On large social networking services, there have been growing concerns about users giving out 

too much personal information and the threat of sexual predators. Users of these services need 

to be aware of data theft or viruses. However, large services, such as MySpace, often work with 

law enforcement to try to prevent such incidents. In addition, there is a perceived privacy

 threat in relation to placing too much personal information in the hands of large corporations

 or governmental bodies, allowing a profile to be produced on an individual's behavior on which 

decisions, detrimental to an individual, may be taken.

 

Investigations
Social network services are increasingly being used in legal and criminal investigations. Information 

posted on sites such as MySpace and Facebook, has been used by police, probation, and university

 officials to prosecute users of said sites. In some situations, content posted on MySpace has been 

used in court.



Read more: https://engeuroblok.webnode.page/eng/
 

                    Prep - HW 1

Task 1:
 
1. Alan didn’t …….. for arriving late.
a) insist b) accuse c) apologise d) deny
 
2. The …….. village was over 70 km from the nearest city.
a) natural b) remote c) global d) comfortable
 
3. Susan is really …….. and tries to control everything.
a) determined b) decisive c) manipulative d)trustworthy
 
4. They managed to protest …….. in other ways.
a) efficient b) efficiency c) effective d) effectively
 
5. Direct Relief is a leader in delivering …….. relief.
a) emerging b) emergent c) emergency d) merge
 
6. She got her room …….. by a friend.
a) drawing b) painting c) colour d) painted
 
6. She got her room …….. by a friend.
a) drawing b) painting c) colour d) painted

7. She insisted …….. seeing her lawyer.
a) about    b) for   c) on    d) at
 
8. Job …….. also may involve feeling useless, powerless and empty.
a) burnoff   b) burnout   c) burning    d) burnt
 
 
Task 2:

Reading
                                      Pubs in Great Britain
 
People say that pubs are important as museums in Great Britain. Their long history has played a
big role shaping the customs and culture of this country but they have also become very popular in
other European countries all over the world. English public houses or pubs are one of the
characteristic features of British life. They are visited by members of every social class, both young
and old, men and women. In London alone, there are nearly seven thousand pubs. Going to a
different one every night, would take you around twenty years. The most popular name for a pub
is ‘The Red Lion’. You can eat a little, play darts, billiards or discuss events of the day. In many
pubs you can even watch sports programmes. Some pubs offer live music to listen to. At present,
there are about seventy- three thousand pubs in Great Britain. Many of them date back to the
seventeenth or eighteenth century. All of them offer new guests a warm welcome and a nice,
friendly atmosphere. There are, however, a few rules which you must follow. For example, you
should always order a drink in a pub. You should also know when to leave. There are always two
bells to warn you to finish your drink – at 10.50 p.m. and 11.00p.m. You must leave the pub by
11.20 p.m.


Answer the questions by circling the correct alternative.
 
            T-true/F-false/NM-not mentioned
 
 
1) In a pub, you can have a meal. T/F/NM
2) In a pub, you are not allowed to watch TV. T/F/NM
3) People from all walks of life are regular guests at British pubs. T/F/NM
4) Brits love naming pubs after a specific mammal. T/F/NM
 
 
 
Task 3: Grammar
 
1. Alex …….. tea very often.
a) is not drinking b) doesn't drink c) doesn't drinks d) don't drink
 
2. Listen! Somebody ……..
a) is singing b) isn't singing c) sings d) singing
 
3. Yesterday, she …….. up at 7 o'clock in the morning and …….. a cup of tea.
a) was getting/had    b) was getting/was having    c) gets/has    d) got/had
 
4. He was tired, but he …….. sleep.
a) can't b) mustn't c) couldn't d) shouldn't
 
5. I always get up …….. 7 o'clock …….. the morning.
a) in/in      b) on/in     c) at/at     d) at/in
 
6. I read …….. book and listened to …….. music.
a) a/some b) some/some c) a/any d) some/a
 
7. Do you like …….. shoes? I bought them last week.
a) this     b) that    c) some     d) these
 
8.)  What __________________ to say when I ______________ you?
a) were you trying / was interrupting          b) were you trying / interrupt
 
c) did you try / interrupted             d) were you trying / interrupted
 
9.) While you _________________ your homework, I __________________.
a) were doing / was sleeping     b) did  / slept
c) did / was sleeping                d) were doing / slept
 
10.) He _______________ to play football by his uncle.
a) is taught                    b) was taught
c) teaches                     d) taught
 
                                       
                                           

Prep - HW 2

 
Task 1:
 
 
1. It is very ___ to shop on the Internet. All you need is a credit card. 
 
a) polite b) convenient c) enthusiastic d) foolish 
 
2. I take the stairs in my apartment building because the elevators aren't ___ .
 
 a) behind b) regular c) honest d) reliable 
 
3. The Louvre is a famous museum in Paris that was designed by Chinese ___ I.M Pei. 
 
a) plumber b) mechanic c) architect d) interpreter 
 
4. Forest fires can start naturally; for example, when ___ strikes the ground during a storm.
 
 a) thunder b) gasoline c) rubbish d) lightning 
 
5. There is still some doubt among scientists about the ___ of global warming. 
 
a) review b) cause c) effort d) flood 
 
6. It was ___ outside so we could not see well. 
 
a) regular b) empty c) noisy d) foggy 
 
7. Diamonds are ___ , which is probably one of the reasons they are valuable. 
 
a) rare b) flexible c) talented d) broad 
 
8. After two hours of hard training, the coach felt that his players ___ a break. 
 
a) deserved b) encouraged c) identified d) wasted
 
 

9. Don't wash that sweater in hot water, ___________ it will shrink.

   unless

   otherwise

   if

   moreover

10. ___________ the vacation we had the most wonderful weather imaginable. Sunshine all the way!

   along

   moreover

   all in all

   throughout

11. Police arrested a man late last night in connection with the murder. Police expect to charge the ___________ later this morning.

   guilty

   condemned

   arrested

   suspect

12. Right Mrs. Jones. Take these pills twice a day and if the problem ___________ more serious, come back and pay me a visit.

   becomes

   goes

   turns

   develops

13. When each group of tourists have paid the entrance fee, ___________ them with a picnic hamper and two parasols.

   give

   provide

   lend

   give out

14. You are the only person in this company who ___________ access to both the staff phone list and the bank information of every employee. Please remember, it is a huge responsibility.

   takes

   opens

   sees

   has

15. We all just looked at the bill and then realised that ___________ wasn't even included! So we had to pay another 15% on top of that! I am never going back to that restaurant.

   services

   serving

   service

   serves

16. We got home to find the children ___________ down the marble hallway in their socks.

   skidding

   falling

   sliding

   crashing


 
 
Task 2:

                                                             Reading            
 

Text 1: The Earth's plates

Read about the Earth's tectonic plates, then answer the questions about the text, choosing either A, B, or C as the best answer.

 

Most earthquakes are caused by large-scale movements of the Earth's lithospheric plates. and occur at the boundaries between the plates. Experts recognize seven to twelve major plates and a number of smaller ones. The plates take their names from continents (the North American plate): from oceans (the Pacific plate): and from geographic areas (the Arabian plate).

Slow and Steady Motion

The plates are in very slow but constant motion, so that seen from above, the Earth's surface might look like a slowly moving spherical jigsaw puzzle. The plates move at rates of 2 to 15 cm or several inches in a year, about as fast as our fingernails grow. On a human scale, this is a rate of movement that only the most sophisticated instruments can detect. But on the scale of geological time, it's a dizzying speed. At this rate, those almost-four-billion-year old rocks could have traveled all the way around the Earth eleven times.

The movement of the plates is generally one of three kinds: spreading, colliding or sliding. When plates are spreading, or separating from each other, we call their movement divergent. When they are colliding, or pushing each other, we call the movement convergent. Movement in which plates slide past each other is called lateral (or transform) plate movement. Earthquakes can accompany each of the three types of movement.

Plate Tectonics

The revolutionary theory of plate tectonics originated early in the 20th century, although it did not gain general acceptance until the late 1960s. The German meteorologist, geophysicist, and explorer Alfred L Wegener is now given credit for the first step in understanding the movement of the lithosphere. In the period 1910-1912 he formulated the theory called continental drift and collected evidence from the rocks, fossils, and climate of various continents to show that they had once been joined together. Wegener had little data on the oceanic crust, so he thought that the continents merely moved through that crust.

 

1. Earthquakes occur when what parts of the tectonic plates collide?

      A  the edges

      the centres

      C the peaks

2. Tectonic plates can get their names from what?

      A  cities

      B  rivers

      C  seas

3. Why is the phrase "jigsaw puzzle" used in the second paragraph?

      A  to show how complex everything is

      B  because of the way the plates fit together

      C because of the number of plates

4. Why have the plates travelled so far?

      A because they are moving quite fast

      B because Earth is not very big

      C because of the age of the Earth

5. Can earthquakes be caused when plates are moving away from each other?

     A  yes

     B  no

     C only if they are touching

6. Why did Wegener's theory take so long to be accepted?

     A he had no understanding of the ocean floor

     B it was very different from previous ideas in this area

     C he made several errors in his theory

7. What evidence did Wegener NOT use to support his theory of Continental Drift when looking at two now-distant locations?

     A the existence of similar rocks

     B the  existence of similar extinct animals

     C the existence of similar races of people

 
 
Task 3: Grammar
 
1. If I ______ a bird, I could fly home. 
A) were B) will be C) would be D) be
 
 
2. He probably _____ be back in time for dinner. 
A) isn’t B) wasn’t C) won’t D) doesn’t 
 
 
3. Are you afraid ______ exams? 
A) at B) from C) on D) of 
 
 
4. It is 8.30. Ben and Ann ___ breakfast. 
A) have B) are having C) is having D) was having 
 
 
5. “Don’t play in the street!” 
A) My mother told me don’t play in the street. 
B) My mother said to play in the street. 
C) She asked me to play in the street. 
D) My mother told me not to play in the street. 
 
 
6. ____ bottle on the table. 
A) It has a B) There’s a C) It’s a D) There are 
 
 
7. The Browns will go on a picnic unless it ____ . 
A) doesn’t rain B) won’t rain C) rains D) will rain
 
 
8. If we had played a little better, we _______________ the game.
 
A) we could win        B) we can win          C) we could have won         D) we could be winning
 
 
9. "Did you turn off the coffee pot?"
 
A) I asked Evelyn if she had turned off the coffee pot. 
 
B) I asked Evelyn if she turned off the coffee pot.
 
C) I asked Evelyn had she turned off the coffee pot.
 
D) I asked Evelyn did she turn off the coffee pot.
 
 
 
10. I was pleased to meet George. I                    him before, even though I                 his wife several times.
 
a) didn't meet / met       b) hadn't met / had met         c) hadn't met / met             d) didn't met / had met
 
 
 
11. I _________________ for a new apartment recently, but I haven’t had any luck so far.
 
a) had been searching          b) 've been searching         c) was searching            d) have searched
 
                                   
                                           

 

            Prep - HW 3

 
 
Task 1 - level 1 (easy): 
 
1. Alex …….. tea very often. 
a) is not drinking b) doesn't drink c) doesn't drinks d) don't drink 
 
 
2. Listen! Somebody …….. 
a) is singing b) isn't singing c) sings d) singing 3. 
 
 
 
3. Yesterday, she …….. up at 7 o'clock in the morning and …….. a cup of tea. 
a) was getting/had b) was getting/was having c) gets/has d) got/had 
 
 
4. He was tired, but he …….. sleep. 
a) can't b) mustn't c) couldn't d) shouldn't 
 
 
5. What time …….. to have dinner this evening?
 a) would you like b) do you like c) you like d) you would like 
 
 
6. I always get up …….. 7 o'clock …….. the morning. 
a) in/in b) on/in c) at/at d) at/in 
 
 
7. Which bus …….. - the 8.30 or the 9.30? 
a) you catch b) did you catch c) you caught d) you did catch 
 
 
8. I saw Tony and Anglela with …….. children. 
a) they're b) there c) their d) them 
 
 
9. I read …….. book and listened to …….. music. 
a) a/some b) some/some c) a/any d) some/a 
 
 
10. Do you like …….. shoes? I bought them last week.
 a) this b) that c) some d) these
 
 
 
Task 1 - level 2 : 
 

  A first time for everybody

 
Joe stepped onto the aeroplane and was met by one of the cabin crew who
 
showed him to his seat. This was his first flight and he was feeling quite
nervous. His hands were                    (1) slightly and he was breathing 
deeply. He walked along the                  (2) of the plane and found his seat.
 
Joe had spent a lot of time on planning his holiday, given this was the first time 
he had been abroad. Sitting next to him was an 8 year-old-boy who also           (3)
 
to be quite nervous. Joe knew he was quite good with children, so he decided to 
try to calm the boy. After                        (4) with the boy for a few minutes, 
Joe produced some chocolate and gave it to him. The                      (5) then
 
became quite cheerful as he explained that he loved chocolate so much.

The man and the boy found that they  
             (6) well together as they chatted 
 
for the whole flight. Joe discovered that they were on the same return flight the 
 
following  week, which pleased them both. When they                      (7) at the 
 
terminal, Joe commented about what a very good flight he'd had. The young boy agreed,
 
saying that he was looking forward to               (8) Joe again on the return flight.

 

1  moving       trembling    jumping   rattling

2 corridor       lane              path          aisle

3   was            appeared       sat          showed

4 conversing  discussing debating   negotiating

5 young         youths           juvenile   youngster

6 got on         were              got to       got so

7 disembarked  took off     left          boarded

8 bumping into    catching up with     getting on with    keeping up with

 

 

Task 2:
                                                      

           Reading: Magicians

Read about three magicians, then answer the questions about the text. For each question, choose which magician is the correct answer.

 

Harry Houdini

He began his magic career in 1891. At the outset, he had little success. He performed in sideshows, and even doubled as "The Wild Man" at a circus. Houdini focused initially on traditional card tricks. At one point, he billed himself as the "King of Cards". But he soon began experimenting with escape acts.

In 1893, while performing with his brother, Dash, at Coney Island as "The Brothers Houdini", Harry met a fellow performer, Wilhelmina Beatrice "Bess" Rahner. She and Houdini married in 1894, with Bess replacing Dash in the act, which became known as "The Houdinis." For the rest of Houdini's performing career, Bess would work as his stage assistant.

Houdini's big break came in 1899 when he met manager Martin Beck in rural Woodstock, Illinois. Impressed by Houdini's handcuffs act, Beck advised him to concentrate on escape acts and booked him on the Orpheum vaudeville circuit. Within months, he was performing at the top vaudeville houses in the country. In 1900, Beck arranged for Houdini to tour Europe. After some days of unsuccessful interviews in London, Houdini managed to interest Dundas Slater, then manager of the Alhambra Theatre. He gave a demonstration of escape from handcuffs at Scotland Yard, and succeeded in baffling the police so effectively that he was booked at the Alhambra for six months.

Derren Brown

Derren Brown is a British illusionist, mentalist, trickster, hypnotist, painter, writer, and sceptic. He is known for his appearances in television specials, stage productions, and British television series such as Trick of the Mind and Trick or Treat. Though his performances of mind-reading and other feats of mentalism may appear to be the result of psychic or paranormal practices, he claims no such abilities and frequently denounces those who do. Brown states at the beginning of his Trick of the Mind programmes that he achieves his results using a combination of "suggestion, psychology, misdirection and showmanship".

Brown was born to Bob and Chris Brown in Purley, Croydon, London, England. He has a brother, who is nine years his junior. Brown was privately educated at Whitgift School in South Croydon (where his father coached swimming), and studied Law and German at the University of Bristol. While there, he attended a hypnotist show by Martin Taylor, which inspired him to turn to illusion and hypnosis as a career. Whilst an undergraduate, he started working as a conjuror, performing the traditional skills of close-up magic in bars and restaurants. In 1992, he started performing stage shows at the University of Bristol under the stage name Darren V. Brown.

Brown was an Evangelical Christian in his teens, and became an atheist in his twenties. Brown said he sought to strengthen his belief and provide answers to common criticisms of religion by reading the Bible and other Christian religious texts, but upon doing so found none of the answers he sought and came to the conclusion that his belief had no basis.

Joseph Dunninger

Dunninger was born in New York City. He headlined throughout the Keith-Orpheum Circuit, and was much in demand for private entertainment. At the age of seventeen he was invited to perform at the home of Theodore Roosevelt in Oyster Bay and at the home of the inventor Thomas A. Edison, both of whom were avid admirers of his mysticism.

Dunninger was a debunker of fraudulent mediums. He claimed to replicate through trickery all spiritualist phenomena. He wrote the book Inside the Medium's Cabinet which exposed the tricks of mediumship. He also exposed how the indian rope trick could be performed by camera trickery.

Dunninger had a standing offer of $10,000 to anyone who could prove that he used paid assistants for his tricks. He often said he could raise that offer to $100,000. Through Scientific American magazine and the Universal Council for Psychic Research, Dunninger made this offer to any medium who could produce by psychic or supernatural means any physical phenomena that he could not reproduce by natural means. Dunninger appeared on radio starting in 1943, and on television frequently in the 1950s and 60s.

 

1. Which magician made it clear he doesn't use real magic?

      A  Brown

      Dunninger

      C  Houdini

2. Which magician went to have a lot of success abroad?

      A  Brown

      Dunninger

      C  Houdini

3. Which magician enjoyed showing other performers were dishonest?

      A  Brown

      Dunninger

      C  Houdini

4. Which magician enjoyed media success late in his career?

      A  Brown

      Dunninger

      C  Houdini

5. Which magician had ambitions to work in magic after seeing another performer? 

      A  Brown

      Dunninger

      C  Houdini

6. Which magician was initially a failure?

      A  Brown

      Dunninger

      C  Houdini

7. Which magician abandoned many of his beliefs as he grew up?

      A  Brown

      Dunninger

      C  Houdini

8. Which magician worked with a family member?

      A  Brown

      Dunninger

      C  Houdini

9. Which magician was already performing before becoming an adult?

      A  Brown

      Dunninger

      C  Houdini

 

 

Task 3: Grammar

 

1. Ann ___ that she ___ the visitor before.
A) thought / saw B) thinks / sees C) is thinking / sees

D) thought / had seen E) have thought / had seen

 

2. As it ___ dark we ___ to go home.
A) gets / decided B) would get / shall decide C) had got / have decided
D) was getting / decided E) will be getting / had decided

 

3. He ___ looking at her, wondering where he ___ her
A) keep / see B) kept / had seen C) keeps / saw

D) had kept / had seen E) being kept / would see

 

4. They ___ to get married last month although they ___ each other for only six weeks.
A) decide / know B) decided / know C) decided / had known
D) decided / knew E) decided / has known

 

5. ___ the weather good when you ___ tennis?
A) is / played B) was / were playing C) will be / played
D) is / will be playing E) has been / will play

 

6. When he ___ to the station the train already ___ .
A) comes / left B) came / leaves C) came / had left
D) had come / left E) has come / leaves

 

7. Last Monday when I ___ the house it ___ heavily.
A) leave / rain B) left / was raining C) left / had rained
D) was leaving / rained E) leave / rains

 

8. Mark Twain ___ that they ___ about him.
A) understand / speaks B) understands / speaks C) will understand / spoke
D) understood / are speaking E) understood / were speaking

 

9. He usually __________ until 5 but today he _____________ until 7.
A) works / works   B) is working / works    C) is working  / is working
D) works / is working

 

10. Last year we ____________ to Greece. It ___________ great.
A) travelled / is     B) were travelling / was being     C) travelled  / was
D) were travelling/ is

 

            

 

Prep - HW 4

 
Uskoro
 
 

Prep - HW 5

Uskoro