LevText 5: Social networks
Business applications
Social networks connect people at low cost; this can be beneficial for entrepreneurs and small
businesses looking to expand their contact base. These networks often act as a customer relationship
management tool for companies selling products and services. Companies can also use social
networks for advertising in the form of banners and text ads. Since businesses
operate globally, social networks can make it easier to keep in touch with contacts around
the world.
Medical applications
Social networks are beginning to be adopted by healthcare professionals as a means to
manage institutional knowledge, disseminate peer to peer knowledge and to highlight
individual physicians and institutions. The advantage of using a dedicated medical social
networking site is that all the members are screened against the state licensing board
list of practitioners. The role of social networks is especially of interest to pharmaceutical
companies who spend approximately "32 percent of their marketing dollars" attempting
to influence the opinion leaders of social networks.
Languages, nationalities and academia
Various social networking sites have sprung up catering to different languages and
countries. The popular site Facebook has been cloned for various countries and languages
and some specializing in connecting students and faculty.
Social networks for social good
Several websites are beginning to tap into the power of the social networking model for
social good. Such models may be highly successful for connecting otherwise fragmented
industries and small organizations without the resources to reach a broader audience with
interested and passionate users. Users benefit by interacting with a like-minded
community and finding a channel for their energy and giving.
Business model
Few social networks currently charge money for membership. In part, this may be because
social networking is a relatively new service, and the value of using them has not been firmly
established in customers' minds. Companies such as MySpace and Facebook sell online
advertising on their site. Hence, they are seeking large memberships, and charging for
membership would be counter productive. Some believe that the deeper information that
the sites have on each user will allow much better targeted advertising than any other site can
currently provide. Sites are also seeking other ways to make money, such as by creating
an online marketplace or by selling professional information and social connections to businesses.
Privacy issues
On large social networking services, there have been growing concerns about users giving out
too much personal information and the threat of sexual predators. Users of these services need
to be aware of data theft or viruses. However, large services, such as MySpace, often work with
law enforcement to try to prevent such incidents. In addition, there is a perceived privacy
threat in relation to placing too much personal information in the hands of large corporations
or governmental bodies, allowing a profile to be produced on an individual's behavior on which
decisions, detrimental to an individual, may be taken.
Investigations
Social network services are increasingly being used in legal and criminal investigations. Information
posted on sites such as MySpace and Facebook, has been used by police, probation, and university
officials to prosecute users of said sites. In some situations, content posted on MySpace has been
used in court.
Read more: https://engeuroblok.webnode.page/eng/
Prep - HW 1
a) insist b) accuse c) apologise d) deny
a) natural b) remote c) global d) comfortable
a) determined b) decisive c) manipulative d)trustworthy
a) efficient b) efficiency c) effective d) effectively
a) emerging b) emergent c) emergency d) merge
a) drawing b) painting c) colour d) painted
a) drawing b) painting c) colour d) painted
7. She insisted …….. seeing her lawyer.
a) about b) for c) on d) at
a) burnoff b) burnout c) burning d) burnt
Reading
Pubs in Great Britain
big role shaping the customs and culture of this country but they have also become very popular in
other European countries all over the world. English public houses or pubs are one of the
characteristic features of British life. They are visited by members of every social class, both young
and old, men and women. In London alone, there are nearly seven thousand pubs. Going to a
different one every night, would take you around twenty years. The most popular name for a pub
is ‘The Red Lion’. You can eat a little, play darts, billiards or discuss events of the day. In many
pubs you can even watch sports programmes. Some pubs offer live music to listen to. At present,
there are about seventy- three thousand pubs in Great Britain. Many of them date back to the
seventeenth or eighteenth century. All of them offer new guests a warm welcome and a nice,
friendly atmosphere. There are, however, a few rules which you must follow. For example, you
should always order a drink in a pub. You should also know when to leave. There are always two
bells to warn you to finish your drink – at 10.50 p.m. and 11.00p.m. You must leave the pub by
11.20 p.m.
Answer the questions by circling the correct alternative.
2) In a pub, you are not allowed to watch TV. T/F/NM
3) People from all walks of life are regular guests at British pubs. T/F/NM
4) Brits love naming pubs after a specific mammal. T/F/NM
a) is not drinking b) doesn't drink c) doesn't drinks d) don't drink
a) is singing b) isn't singing c) sings d) singing
a) was getting/had b) was getting/was having c) gets/has d) got/had
a) can't b) mustn't c) couldn't d) shouldn't
a) in/in b) on/in c) at/at d) at/in
a) a/some b) some/some c) a/any d) some/a
a) this b) that c) some d) these
Prep - HW 2
9. Don't wash that sweater in hot water, ___________ it will shrink.
unless
otherwise
if
moreover
10. ___________ the vacation we had the most wonderful weather imaginable. Sunshine all the way!
along
moreover
all in all
throughout
11. Police arrested a man late last night in connection with the murder. Police expect to charge the ___________ later this morning.
guilty
condemned
arrested
suspect
12. Right Mrs. Jones. Take these pills twice a day and if the problem ___________ more serious, come back and pay me a visit.
becomes
goes
turns
develops
13. When each group of tourists have paid the entrance fee, ___________ them with a picnic hamper and two parasols.
give
provide
lend
give out
14. You are the only person in this company who ___________ access to both the staff phone list and the bank information of every employee. Please remember, it is a huge responsibility.
takes
opens
sees
has
15. We all just looked at the bill and then realised that ___________ wasn't even included! So we had to pay another 15% on top of that! I am never going back to that restaurant.
services
serving
service
serves
16. We got home to find the children ___________ down the marble hallway in their socks.
skidding
falling
sliding
crashing
Reading
Text 1: The Earth's plates
Read about the Earth's tectonic plates, then answer the questions about the text, choosing either A, B, or C as the best answer.
Most earthquakes are caused by large-scale movements of the Earth's lithospheric plates. and occur at the boundaries between the plates. Experts recognize seven to twelve major plates and a number of smaller ones. The plates take their names from continents (the North American plate): from oceans (the Pacific plate): and from geographic areas (the Arabian plate).
Slow and Steady Motion
The plates are in very slow but constant motion, so that seen from above, the Earth's surface might look like a slowly moving spherical jigsaw puzzle. The plates move at rates of 2 to 15 cm or several inches in a year, about as fast as our fingernails grow. On a human scale, this is a rate of movement that only the most sophisticated instruments can detect. But on the scale of geological time, it's a dizzying speed. At this rate, those almost-four-billion-year old rocks could have traveled all the way around the Earth eleven times.
The movement of the plates is generally one of three kinds: spreading, colliding or sliding. When plates are spreading, or separating from each other, we call their movement divergent. When they are colliding, or pushing each other, we call the movement convergent. Movement in which plates slide past each other is called lateral (or transform) plate movement. Earthquakes can accompany each of the three types of movement.
Plate Tectonics
The revolutionary theory of plate tectonics originated early in the 20th century, although it did not gain general acceptance until the late 1960s. The German meteorologist, geophysicist, and explorer Alfred L Wegener is now given credit for the first step in understanding the movement of the lithosphere. In the period 1910-1912 he formulated the theory called continental drift and collected evidence from the rocks, fossils, and climate of various continents to show that they had once been joined together. Wegener had little data on the oceanic crust, so he thought that the continents merely moved through that crust.
1. Earthquakes occur when what parts of the tectonic plates collide?
A the edges
B the centres
C the peaks
2. Tectonic plates can get their names from what?
A cities
B rivers
C seas
3. Why is the phrase "jigsaw puzzle" used in the second paragraph?
A to show how complex everything is
B because of the way the plates fit together
C because of the number of plates
4. Why have the plates travelled so far?
A because they are moving quite fast
B because Earth is not very big
C because of the age of the Earth
5. Can earthquakes be caused when plates are moving away from each other?
A yes
B no
C only if they are touching
6. Why did Wegener's theory take so long to be accepted?
A he had no understanding of the ocean floor
B it was very different from previous ideas in this area
C he made several errors in his theory
7. What evidence did Wegener NOT use to support his theory of Continental Drift when looking at two now-distant locations?
A the existence of similar rocks
B the existence of similar extinct animals
C the existence of similar races of people
Prep - HW 3
A first time for everybody
(1) slightly and he was breathing
(2) of the plane and found his seat.
(3)
(4) with the boy for a few minutes,
(5) thenThe man and the boy found that they
(6) well together as they chatted
(7) at the
(8) Joe again on the return flight.
1 moving trembling jumping rattling
2 corridor lane path aisle
3 was appeared sat showed
4 conversing discussing debating negotiating
5 young youths juvenile youngster
6 got on were got to got so
7 disembarked took off left boarded
8 bumping into catching up with getting on with keeping up with
Reading: Magicians
Read about three magicians, then answer the questions about the text. For each question, choose which magician is the correct answer.
Harry Houdini
He began his magic career in 1891. At the outset, he had little success. He performed in sideshows, and even doubled as "The Wild Man" at a circus. Houdini focused initially on traditional card tricks. At one point, he billed himself as the "King of Cards". But he soon began experimenting with escape acts.
In 1893, while performing with his brother, Dash, at Coney Island as "The Brothers Houdini", Harry met a fellow performer, Wilhelmina Beatrice "Bess" Rahner. She and Houdini married in 1894, with Bess replacing Dash in the act, which became known as "The Houdinis." For the rest of Houdini's performing career, Bess would work as his stage assistant.
Houdini's big break came in 1899 when he met manager Martin Beck in rural Woodstock, Illinois. Impressed by Houdini's handcuffs act, Beck advised him to concentrate on escape acts and booked him on the Orpheum vaudeville circuit. Within months, he was performing at the top vaudeville houses in the country. In 1900, Beck arranged for Houdini to tour Europe. After some days of unsuccessful interviews in London, Houdini managed to interest Dundas Slater, then manager of the Alhambra Theatre. He gave a demonstration of escape from handcuffs at Scotland Yard, and succeeded in baffling the police so effectively that he was booked at the Alhambra for six months.
Derren Brown
Derren Brown is a British illusionist, mentalist, trickster, hypnotist, painter, writer, and sceptic. He is known for his appearances in television specials, stage productions, and British television series such as Trick of the Mind and Trick or Treat. Though his performances of mind-reading and other feats of mentalism may appear to be the result of psychic or paranormal practices, he claims no such abilities and frequently denounces those who do. Brown states at the beginning of his Trick of the Mind programmes that he achieves his results using a combination of "suggestion, psychology, misdirection and showmanship".
Brown was born to Bob and Chris Brown in Purley, Croydon, London, England. He has a brother, who is nine years his junior. Brown was privately educated at Whitgift School in South Croydon (where his father coached swimming), and studied Law and German at the University of Bristol. While there, he attended a hypnotist show by Martin Taylor, which inspired him to turn to illusion and hypnosis as a career. Whilst an undergraduate, he started working as a conjuror, performing the traditional skills of close-up magic in bars and restaurants. In 1992, he started performing stage shows at the University of Bristol under the stage name Darren V. Brown.
Brown was an Evangelical Christian in his teens, and became an atheist in his twenties. Brown said he sought to strengthen his belief and provide answers to common criticisms of religion by reading the Bible and other Christian religious texts, but upon doing so found none of the answers he sought and came to the conclusion that his belief had no basis.
Joseph Dunninger
Dunninger was born in New York City. He headlined throughout the Keith-Orpheum Circuit, and was much in demand for private entertainment. At the age of seventeen he was invited to perform at the home of Theodore Roosevelt in Oyster Bay and at the home of the inventor Thomas A. Edison, both of whom were avid admirers of his mysticism.
Dunninger was a debunker of fraudulent mediums. He claimed to replicate through trickery all spiritualist phenomena. He wrote the book Inside the Medium's Cabinet which exposed the tricks of mediumship. He also exposed how the indian rope trick could be performed by camera trickery.
Dunninger had a standing offer of $10,000 to anyone who could prove that he used paid assistants for his tricks. He often said he could raise that offer to $100,000. Through Scientific American magazine and the Universal Council for Psychic Research, Dunninger made this offer to any medium who could produce by psychic or supernatural means any physical phenomena that he could not reproduce by natural means. Dunninger appeared on radio starting in 1943, and on television frequently in the 1950s and 60s.
1. Which magician made it clear he doesn't use real magic?
A Brown
B Dunninger
C Houdini
2. Which magician went to have a lot of success abroad?
A Brown
B Dunninger
C Houdini
3. Which magician enjoyed showing other performers were dishonest?
A Brown
B Dunninger
C Houdini
4. Which magician enjoyed media success late in his career?
A Brown
B Dunninger
C Houdini
5. Which magician had ambitions to work in magic after seeing another performer?
A Brown
B Dunninger
C Houdini
6. Which magician was initially a failure?
A Brown
B Dunninger
C Houdini
7. Which magician abandoned many of his beliefs as he grew up?
A Brown
B Dunninger
C Houdini
8. Which magician worked with a family member?
A Brown
B Dunninger
C Houdini
9. Which magician was already performing before becoming an adult?
A Brown
B Dunninger
C Houdini
Task 3: Grammar
1. Ann ___ that she ___ the visitor before.
A) thought / saw B) thinks / sees C) is thinking / sees
D) thought / had seen E) have thought / had seen
2. As it ___ dark we ___ to go home.
A) gets / decided B) would get / shall decide C) had got / have decided
D) was getting / decided E) will be getting / had decided
3. He ___ looking at her, wondering where he ___ her
A) keep / see B) kept / had seen C) keeps / saw
D) had kept / had seen E) being kept / would see
4. They ___ to get married last month although they ___ each other for only six weeks.
A) decide / know B) decided / know C) decided / had known
D) decided / knew E) decided / has known
5. ___ the weather good when you ___ tennis?
A) is / played B) was / were playing C) will be / played
D) is / will be playing E) has been / will play
6. When he ___ to the station the train already ___ .
A) comes / left B) came / leaves C) came / had left
D) had come / left E) has come / leaves
7. Last Monday when I ___ the house it ___ heavily.
A) leave / rain B) left / was raining C) left / had rained
D) was leaving / rained E) leave / rains
8. Mark Twain ___ that they ___ about him.
A) understand / speaks B) understands / speaks C) will understand / spoke
D) understood / are speaking E) understood / were speaking
9. He usually __________ until 5 but today he _____________ until 7.
A) works / works B) is working / works C) is working / is working
D) works / is working
10. Last year we ____________ to Greece. It ___________ great.
A) travelled / is B) were travelling / was being C) travelled / was
D) were travelling/ is
Prep - HW 4
Prep - HW 5
Uskoro
 copyA.jpg)